Stay put this summer

As the snow continues to fall, some are delighted by the wintry weather, while others just want to get away to some sunshine…

South for winter sunshine poster, 1932 (NRM / Pictorial Collection / Science & Society)

'South for winter sunshine' poster, 1932 (NRM / Pictorial Collection / Science & Society)

Most of us will have to wait until summer before getting away, and even then, as the recession bites, the ‘stay-cation’ may well be the only option. Back in the second world war, ‘staying put’ was in vogue for another reason – to keep the railways clear for military traffic, as this stern holiday poster reminded everyone…

Stay put this summer poster, c.1939 (NRM / Pictorial Collection / Science & Society)

'Stay put this summer' poster, c.1939 (NRM / Pictorial Collection / Science & Society)

Once the war was over, the railways once more welcomed holiday crowds, and their posters began to offer rather more glamorous inducements than a carriage-load of heavy artillery…

Holiday Haunts, 1947 (NRM / Pictorial Collection / Science & Society)

'Holiday Haunts, 1947' (NRM / Pictorial Collection / Science & Society)

But right now, the summer holiday is a distant dream as we trudge to work in the snow. Here’s a final piece of advice from British Rail to think about on your journey home tonight…

Baby its cold outside poster, 1969 (NRM / Pictorial Collection / Science & Society)

'Baby it's cold outside' poster, 1969 (NRM / Pictorial Collection / Science & Society)

Staying put seems like a great idea!

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