Music by Muzak

This article was written by Ellie West-Thomas, An Electronic Music Volunteer.

As Christmas draws closer, how many of you have found yourselves in a shopping centre listening to the dulcet sounds of an instrumental version of ‘The Girl from Ipanema’?

‘Department Store by Grace Golden’ ( © The National Archives / Science & Society Picture Library )

Whether we notice it or not, music is always around us. Music by Muzak is a company who scientifically produced to create background music for shopping centres, offices and even lifts. It has been scientifically proven that music effects you and whatever you are doing, however continuous music would very quickly lose its effectiveness as the mind pushed it further back in to the sub-conscious. The solution with Muzak is that a Muzak programme is never repeated, it is designed to be heard not listened to.

The history of Muzak in the UK started in September 1959 but its potential was born in the minds of two English scientists in 1934 who themselves have been influenced by the use made of music by the ancient Egyptians in increasing the efficiency of their labour force while building the Pyramids.  

Music by Muzak Promotional Folder (Credit: Ellie West-Thomas)

 

 

 

 

 

 

 

 

 

 

This music service is designed to increase sales and employee productivity, attract the right customers, impact dwell time, create a competitive advantage, differentiate your brand and build loyalty. Muzak is specially orchestrated and recorded for the time, the place and the activity. To be of constructive use, music must give a pleasant emotional stimulus without demanding attention. The scientists behind Muzak believe that the average worker goes through a cycle of efficiency each day. The time when the worker is most efficient is in the morning and after lunch. Muzak’s functional music programmes are designed so that when the worker is at their least efficient it should bring them back up to a good level of efficiency. To represent this discovery we are currently acquiring the ‘Muzak Promotional Folder’.

The science is true in essence, for example when you have a louder, heavier piece of music on in the car then you tend to drive a bit faster compared to someone who is listening to softer music like a classical piece. 

Now have a think about what kind of music you would want to listen to in such an environment, different people may want to hear different things whilst doing certain tasks. So if you were Muzak adding to your extensive archive library what music would you have and what for?

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