Tag Archives: Will.i.am

Will.i.am explores Google Web Lab at the Science Museum

will.i.am, The Prince’s Trust and Science Museum launch education initiative

Musician and philanthropist will.i.am has launched an initiative to boost the teaching of science, technology, engineering and maths for disaffected and underachieving children.

The Black Eyed Peas frontman announced The Prince’s Trust workshops, which will be run in partnership with the Science Museum in schools across the country, at the museum with Ian Blatchford, Director of the Museum, and Martina Milburn, Chief Executive of the Prince’s Trust.

Will.i.am launches new education initiative with Science Museum Director, Ian Blatchford (l) and Martina Milburn, Chief Executive of The Prince’s Trust (r)
Will.i.am launches new education initiative with Science Museum Director, Ian Blatchford (l) and Martina Milburn, Chief Executive of The Prince’s Trust (r)

“Inspiring young people through science and technology is a powerful tool,” said will.i.am, who has donated £500,000 to the Trust, including his fee as a judge on BBC talent show, The Voice, and funds the i.am.angel foundation in his native Los Angeles.

“These workshops are an amazing way to engage disadvantaged youngsters who don’t have this sort of access to technology and science otherwise.” Speaking to reporters at the launch of the workshops he said: “As well as telling them to play sports, let’s encourage them to do science or mathematics.

“When I say, ‘Hey kids, you guys should want to be scientists, technicians, engineers and mathematicians…’ I say that because I too am going to school to learn computer science,“ he added. “I’m taking a computer science course, because I’m passionate about where the world’s going, curious about it and I want to contribute.”

Will.i.am explores Google Web Lab at the Science Museum

Will.i.am explores Google Web Lab at the Science Museum

The new partnership will see Science Museum outreach staff visiting Prince’s Trust xl clubs in schools across the country to deliver workshops after normal lessons that are aimed at inspiring and engaging 13-19 year olds who are struggling at school. The overall aim is to help 3,000 to 4,000 young people this year.

The launch of the workshops comes ahead of a Prince’s Trust report to be released today revealing a lack of digital skills among the younger generation. The research, conducted by Ipsos MORI, shows a quarter of unemployed young people (24%) “dread” filling in online job applications and one in ten (11%) admit they avoid using computers.

Dave Patten, Head of New Media at the Museum (r) explains how to make music with Google Web Lab

Dave Patten, Head of New Media at the Museum (r) explains how to make music with Google Web Lab

The Science Museum is the most popular free school-trip destination in the UK and runs the most popular outreach programme for children in the country, reaching 110,000 children per annum. More children take part in events and activities at the Science Museum than any other in the country.

Toby Parkin, Outreach and Resources Manager, from the Science Museum said: “We know the importance of making science exciting and accessible to everyone. Our initiative with The Prince’s Trust aims to encourage youngsters who may not have considered science and technology as a possible career path. The workshops will span the country across 2013 and see many more young people experimenting with technology and science.”

The Science Museum is the home of human ingenuity in this sector: it has been pioneering interactive science interpretation for over 80 years and was the first in Europe to set up a sleepover programme, the first to tour science and technology exhibitions to shopping centres and is the home of the world’s only science comedy troupe.

Roger Highfield is Director of External Affairs at the Science Museum

Behind the ‘i.am+ foto.sosho’, launched by Will.i.am yesterday, lies his commitment to become a role model to help inspire young people to pursue science, engineering, mathematics and technology. Photo credit: Matt Writtle

Will.i.am’s quest to discover the next Bill Gates

By Roger Highfield, Director of External Affairs at the Science Museum Group.

The musician and entrepreneur will.i.am gave a classic demonstration of the ‘show, don’t tell’ technique yesterday as part of his quest to inspire the next generation of scientists and engineers.

He announced that he has led a global consortium of technologists to develop what he called a ‘social camera’, a turbocharged version of the iPhone.

Behind the ‘i.am+ foto.sosho’, launched by Will.i.am yesterday, lies his commitment to become a role model to help inspire young people to pursue science, engineering, mathematics and technology. Photo credit: Matt Writtle

At a press conference held at the Fashion Retail Academy in London, The Black Eyed Peas frontman referred to his donation of £500,000, via his i.am angel Foundation, to The Prince’s Trust to fund education, training and enterprise schemes in the UK with a focus on technology and computer skills development.

The Trust is working with Toby Parkin of the Science Museum to enable it to engage young people with science. The museum currently reaches over half a million students per year through school visits and outreach. With the Trust, the museum will focus on inner city schools where children feel socially excluded and standards have been in decline.

Will.i.am says he wants his initiative to ‘help transform the lives of disadvantaged young people living in under-privileged neighbourhoods.’ He added that he was going to learn coding next year, though he stressed ‘I want to be in the classroom as well as the club.’

When I asked him if he wanted to come to the Science Museum to pass on his skills to the hundreds of thousands of children who visit each year, he joked it would probably take him eight years to get up to speed, or become what he calls ‘the rocking-est coder.’

Will.i.am is not alone in embracing geek chic. Earlier this year, the Hollywood actor and rapper Will Smith told children in the Science Museum that he had a hankering to become a computer engineer.

Will Smith meets a group of school children and Science Museum Director Ian Blatchford beside the Apollo 10 command module on a visit to the Science Museum, London.

Will.i.am grew up in East Los Angeles, one of the roughest neighbourhoods in the United States, where his life could have turned out quite differently without the support of his family and a good education.

Because he feels London is his second home (‘it broke the Peas’), and because the city is at the forefront of fashion and culture, will.i.am decided to combine these passions with the launch of his device.

Called the i.am+ foto.sosho, it will turn an iPhone4/4s smartphone into a fashion accessory and a point-and-shoot digital camera with on-board editing, filters and social media connectivity that will be distributed by Selfridges.

After he came up with the idea in February of this year, during a meal in  the fashionable restaurant Nobu, he founded and self-funded the development and manufacture with experts located in China, Denmark, India, Singapore, the United Kingdom and the United States.

He also said that, by the end of next year, he wants to launch an X-Factor style spin-off show to give young people the chance to express themselves in science and maths so he can identify another technology entrepreneur of the stature of a Gates or Jobs.