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Stay Put This Summer

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As the snow continues to fall, some are delighted by the wintry weather, while others just want to get away to some sunshine…

South for winter sunshine poster, 1932 (NRM / Pictorial Collection / Science & Society)

'South for winter sunshine' poster, 1932 (NRM / Pictorial Collection / Science & Society)

Most of us will have to wait until summer before getting away, and even then, as the recession bites, the ‘stay-cation’ may well be the only option. Back in the second world war, ‘staying put’ was in vogue for another reason – to keep the railways clear for military traffic, as this stern holiday poster reminded everyone…

Stay put this summer poster, c.1939 (NRM / Pictorial Collection / Science & Society)

'Stay put this summer' poster, c.1939 (NRM / Pictorial Collection / Science & Society)

Once the war was over, the railways once more welcomed holiday crowds, and their posters began to offer rather more glamorous inducements than a carriage-load of heavy artillery…

Holiday Haunts, 1947 (NRM / Pictorial Collection / Science & Society)

'Holiday Haunts, 1947' (NRM / Pictorial Collection / Science & Society)

But right now, the summer holiday is a distant dream as we trudge to work in the snow. Here’s a final piece of advice from British Rail to think about on your journey home tonight…

Baby its cold outside poster, 1969 (NRM / Pictorial Collection / Science & Society)

'Baby it's cold outside' poster, 1969 (NRM / Pictorial Collection / Science & Society)

Staying put seems like a great idea!

Written by David Rooney

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